I've been scoping a ton of new products lately, but none is more exciting for me than the newest product line from
EDEN BodyWorks. The Coconut Shea Collection officially hit the ground on April 1st, and will be in select Walmart stores beginning May 1st. The product line includes a Co-Wash (YES!!!), Leave-In Conditioner (YES!!!), Pudding Souffle (Oh yea!), Curl Creme (YES!!!) and an Edge Gel...now tell me you're not as excited as I am about these new products!!
Now you guys know I've been a HUGE fan of EDEN since I first discovered the line last year, and the Jojoba Monoi line quickly became on of my favorite go-to brands. When I heard about the newest products my hair immediately said COCONUT + SHEA = LOVE!! I am beyond excited and have heard tons of great feedback about it already!
Make sure you follow EDEN on social media too and let them know how much you love the new line...Instagram/Twitter @edenbodyworks...
Facebook...and on their website. They are great about running sales and specials on these platforms so you'll be the first to know if you're following them! In the meantime, check out the official press release below!
Unveil Your Inner Style Maven with the New EDEN BodyWorks
Coconut Shea Collection
Atlanta, GA (March 2013)
– The search for the perfect styling aid is finally over.
Introducing EDEN BodyWorks’ Coconut Shea collection, a new line of products that
will change the way you manage your hair. Infused with pure coconut oil and shea
butter, the Coconut Shea collection will make maintaining fabulous hair appear
effortless.
The budget-friendly and easy-to-use products were formulated with all natural
ingredients to deliver performance and pampering for your tresses. Creating the
coveted “just left the salon” look, EDEN BodyWorks’ Coconut Shea Collection consists
of five must-have offerings:
Pudding Soufflé: A lightweight soft hold styling formula perfect for setting, twisting and
defining hair. Great for elongating and stretching curls. SRP: $8.99 (16 oz.)
Leave-In Conditioner: A creamy detangler used to soften hair and improve
manageability. This sulfate-free formula is safe for color-treated, chemically treated,
curly, or straight hair. SRP: $8.99 (8 oz.)
Co-Wash: A no-suds, moisture-rich, sulfate-free cleansing conditioner that leaves hair
silky, soft, and frizz-free while removing build up. Ideal for those seeking daily
hydration without the concern of drying hair out from excessive shampooing. SRP:
$8.99 (16 oz.)
Curl Crème: Eliminating curl shrinkage and fly aways, this humidity-resistant
formulation refines and separates curls and waves while providing maximum hold.
SRP: $8.99 (16 oz.)
Edge Gel: Smooth and tame hairline edges with an emollient rich, frizz-fighting
formulation that eliminates unruly tresses. SRP: $8.99 (6 oz.)
“Our new collection has something for every woman and every texture, no matter
how she’s rocking her tresses,” said Jasmine Lawrence, EDEN BodyWorks Founder.
“Curly, straight, locked, or cropped, Coconut Shea by EDEN BodyWorks was
designed with
your style in mind!”
To celebrate the launch of the new Coconut Shea collection, EDEN BodyWorks will
be hosting “Style with EDEN” events throughout the Spring and early Summer 2013.
An invite-only affair, “Style with EDEN” will feature live demonstrations by some of the
most talented women in the hair and fashion industries.
The EDEN BodyWorks Coconut Shea collection will be available at
www.edenbodyworks.com
on April 1st, 2013 and in select Walmart stores on May 1st,
2013.
For additional information on EDEN BodyWorks and updates on the “Style with EDEN”
tour stops visit www.edenbodyworks.com, “like” the brand on
Facebook or follow us
on Twitter and Instagram (@edenbodyworks).
About EDEN BodyWorks:
EDEN BodyWorks provides natural products that integrate wellness and beauty
inspired by nature to restore and maintain the body’s original design. Founded by
Jasmine Lawrence, EDEN BodyWorks™ was developed to address the consumer
demand for all natural products that really work. Unlike most products that are purely
cosmetic in nature, our products actually deliver on their promise; guaranteed. Our
products contain no alcohol, no petroleum, no mineral oils and no sodium sulfates.